What is a Creative CV?
A CV that is interesting and better than block text.
Who are you writing it for?
Clients you want to inpress.
Who needs to read it?
Clients you want something from, a placement, a job, etc.
Who will actually read it?
Who you send it to, if it doesn't end up in the trash.
What do they need to know?
My name, my contact details, my web address and a selection of my work, with explanations.
What do they want to know?
All of the above.